Social media has taken a substantial chunk of an individual’s time, you don’t notice it but for whatever reason, you’re subconsciously drawn to opening your favorite platform and browsing through it. One of the key elements for its success is its accessibility, you can open any number of platforms from any device with an internet connection. Marketing which explores human behavior has long recognized that with the millions of real-life people behind avatars and silly usernames, you have found yourself a massive opportunity for your business.
What is Social Media Marketing (SMM)?
This type of marketing is centered on utilizing the accessibility and visibility provided by social media platforms to market a product, services, or brand. But how is it different from other types of marketing? Well, in SMM you’re going to create content tailored to match the specific interests of different audiences to drive engagements and promote your product or brand. The experts from kinetiksconsulting.com recognize that a more engaged audience will manifest through organic responses within the platforms in shares, comments, and whatnot. Ultimately, your success will depend on how you keep your audience happy and engaged, regardless of what type of content you use.
But why are businesses capitalizing on social media to boost their online presence and their brand as a whole? Well here are some of the advantages of incorporating SMM into your overall strategy:
Builds A Connection To New Audience
Social Media provides an opportunity for businesses to reach new audiences that you determined to be predisposed to be interested in what you’re offering. You’ll be able to utilize tools and tactics that can easily attract new audiences and promote brand awareness. Top platforms like Facebook and Twitter allow you to create contents that warm up to your target audience and solicit engagement or response from them. It can be challenging to stand out from a crowd of similar businesses but with engaging content, you’ll be able to cut through the noise and get yourself noticed. One example is you can post a fun and informative video ad that catches a person’s attention to introduce yourself and your brand.
As mentioned social media helps you reach a target audience to drive better engagement and conversion. In these platforms, you’ll be able to find them based on their interests and what they’re frequently talking about as well as the data in their profiles. This tremendous advantage helps brands in a niche market to simplify and focus their efforts on those audiences or users to maximize results. You’ll be able to spread information or engage in a conversation where you’ll come out as a favorable solution to problems or needs they may have.
Direct Access
SMM allows you to capitalize on the inherent capability of social media platforms to directly connect to your target market, lead, and customers virtually anytime and anywhere. Some of them even allow you to tap into your contacts so that you can connect with them easily. This is a great way to provide updates and information to your customers about your campaign, promotions, new products, offers, and many more. And because it is free, you’ll be able to do this without having to shell out to set up an infrastructure for instant messaging with your customers.
Lower Cost
Noting that many of the features in social media are free, this translates to a more affordable and efficient method of advertising. Compared to printing flyers and spending a lot of time posting them in a limited area, a single post on social media allows you to reach audiences from different parts of the globe. Facebook has over 2 billion active users while YouTube gets over a billion hours of views daily. It doesn’t only get a wider audience than any billboard can hope for, they are also free. This advantage in marketing virtually levels the playing field for small businesses and startups to compete against established giant corporations. So yes lower cost does put social media marketing over traditional methods.
Relationship Capital
For the first time in recent years, businesses are able to use social media to build a relationship with their customers. It is a widely accepted fact that people tend to go for brands they trust despite some disadvantages like price. With social media, businesses are able to connect with their potential customers by providing them with information that would help them in their problems. One example is if a person posts something on Facebook Group or Community about how to improve or design their outdoor garden, related businesses can easily swoop down and give valuable insight into gardening. The response will not only gain the trust of the person that that business responded to but also gains favor from those who read your comment. This is an essential element in marketing and with social media, you don’t need to personally talk to that person to gain their valuable trust and favor.
Lead Generation and Conversion
By using paid ads and organic content, you will be able to generate leads and boost conversions from within the platform. One effective approach is to have a raffle and posting it on Facebook or Instagram, this way you’ll be able to gather followers and or get email addresses that you can use in your sales funnel. Because everything runs on data, it’s easier to manage your database of potential customers and build a strategy around it to get more conversions.
Study Your Competitors
Social media gives you the visibility to study your competitor’s methods and strategy. You’ll get a lot of ideas by exploring different fields and taking on great ideas and using them effectively for your purposes. You’ll also be able to see what your competitors are posting as ads and see how well their customers responded to it. It’s not advisable to just copy everything they do, that’s counterproductive, you’ll have to add some unique elements to make yourself stand out.
Social media gives you the visibility to study your competitor’s methods and strategy. You’ll get a lot of ideas by exploring different fields and taking on great ideas and using them effectively for your purposes. You’ll also be able to see what your competitors are posting as ads and see how well their customers responded to it. It’s not advisable to just copy everything they do, that’s counterproductive, you’ll have to add some unique elements to make yourself stand out. But it is important to keep tabs on your competitors’ activities and advertising strategies to maximize your efforts in finding the things that work well in your niche.
Social media has become a part of our daily lives and although there are a lot of people who shun it, it’s highly improbable that we’ll see a decline in people’s interest in it. Businesses who are able to recognize and capitalize on an opportunity to connect to their customers will have the greater advantage of establishing themselves as a trusted solution to today’s modern problems and consumption needs.