Sooner or later, every business faces serious challenges in promoting itself via search engines. With millions of websites out there, no wonder, it’s getting harder to reach new customers.
Online advertising with Google Ads is one of the most efficient ways to bring your products or services right in front of your target audience.
However, if you want to make the most of your Google Ads campaign, you will first need to dive into the nitty-gritty of this platform.
What Is Google Ads?
Just as its name suggests, Google Ads is the online advertising platform owned and managed by Google. Also known as Google AdWords, it is the largest across the world, which comes as no surprise given the huge global coverage of Google.
To simplify things…
… it can be said that users of Google Ads can take advantage of two major options: the search network and the display network. While the latter is mainly about placing banner-style ads on various websites, the search network mainly refers to PPC (pay-per-click) advertising often called paid search.
In order to join millions of other businesses that enjoy the benefits of Google Ads, you need to set up an AdWords account, which is an easy, fast, and absolutely hassle-free procedure. You can either create a new dedicated account or choose to use your existing Google credentials. Do not forget to add your location and specify the time zone.
Google Ads Terms You Need To Know
Ad Groups
Used to organize ads by a common theme, an Ad Group comprises one or more ads that share similar targets. Each Google Ad Campaign can be made of one or more Ad Groups.
Ad Rank
Based on your quality score and bid amount, Ad Rank is a value used to define the position of your ad. In other words, it shows the placement of your ads on a page in relation to other ads. The point is, even if your bids are lower than these of your competitors, you can still hit a higher position for less money simply by using relevant keywords and other proven techniques.
Bid Strategy
This is a pretty complex topic but generally, manual or automated bid strategies refer to the bid you have set up to optimize your performances through either paying for clicks or interaction with users.
Billing Threshold
An amount set up to determine when you’ll be charged for your advertising costs, a billing threshold is based on how much you spend within a 30-day period.
Call to Action (CTA)
An interactive element that appears over an ad, CTA is intended to help drive clicks to your website. An overlay shows up when the video starts and turns into a thumbnail image after 15 seconds.
Campaign
You start your advertising with Google Ads the very moment you launch a Google Ads campaign. It’s your first and incredibly important step in the entire process. Campaigns are made of ad groups that have the same budget, type, and other essential characteristics. The great thing is you can run as many of them as you want.
Clickthrough Rate (CTR)
One of the most significant elements of your campaign, Clickthrough rate gives you information on how often people who see your ad tend to click it. You can use this ratio to evaluate the effectiveness of your campaign and make certain adjustments to reach your goals faster.
Cost-Per-Click (CPC)
CPC is exactly what it says on the tin – it is the price you pay for each click in your pay-per-click (PPC) campaigns. Online marketing experts from https://www.omologist.com/ explain that CPC may vary greatly depending on the industry and type of the business, but it is safe to say the average cost-per-click across all industries is about $2. They also add it is essential to understand that your actual CPC is affected by a range of factors including ad rank, maximum bid, and quality score of both your and your closest competitors.
Impressions
Another helpful metric, an impression (or impr in your statistics) is counted each time your ad has been actually shown on a search result page or other sites within the Google Network.
Keywords
The importance of keywords is hard to overestimate – they are the most crucial element of your successful AdWords story. Used to describe your service or product, they can work miracles to improve your performances – if selected wisely, of course. If your keyword list is far from being a great one, then you will end up with the higher prices for the lower ad positions.
Quality Score
Already mentioned a couple of times in this article, AdWords Quality Score is a useful diagnostic tool that serves to show you the relevance of your ads, keywords, and landing page to people who see your ad. Quite naturally, the higher the score, the lower the prices and the better the ad positions you can count on.
Tried & True Tips For Your Google Ads Campaign
Smartly Use Negative Keywords
For a highly targeted campaign, compile a well-thought-out list of negative keywords that will help put your ad in front of customers who are really interested in your product or service. Use Google Ads negative keywords tool to eliminate all irrelevant matches but be careful not to overdo it as your ad then might become almost invisible.
Never Mislead Your Potential Clients
Could you think of something more disappointing than landing at the page that has nothing in common with your search? The majority of people are getting frustrated when they come across such a thing. That’s why make sure your keywords reflect what you offer or otherwise, you risk to earn a bad reputation, low conversion rate, and a big drop in your quality score.
Keep Things Under Control
Closely monitor your Google Ads campaign if your goal is to achieve the best possible results at a low cost. To help your rocket ride to the top, this platform gives you plenty of opportunities to optimize your efforts. In line with this, feel free to change your keywords, bids, daily budgets, and other elements in order to adjust to the current trends.
The main reason to rely on Google Ads when it comes to paid online advertising is the amazing ability of this tool to let you focus on people who are looking exactly for what you offer. To reach success, you just need to learn how to make the most of the benefits it offers.