Website Traffic vs Conversion Rate
Most bloggers I talk with tell me that they are not generating enough traffic to their website and it is affecting their conversion rate, especially for those doing affiliate marketing and earning money from their blog. It is surprising to say that they actually do not have a web traffic problem—they have conversion rate problem.
And if the above sounds complicated to you, don’t be. In this article, I’ll share with you more about website traffic vs conversion rate.
What is website traffic?
According to eCommerce giant, BigCommerce, website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called “sessions,” and is a common way to determine how important the website is or how well the website is ranking on search engines result pages (SERP).
Why is web traffic important?
The more web traffic ones get, the higher the opportunity the website owner could monetize from it. It can be getting better payout rates from Google Adsense or simply, having better chances in making a sales through affiliate marketing.
What is conversion rate?
WordStream defines conversion rate as the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you’re offering, and they’re easily able to get it!
Why is conversion rate important?
Your website may generate hundreds if not thousands of views a day but if you are not good in converting cold visitors into paying customers—then you may have a problem right off the bat.
“Most website owners don’t have a traffic problem. Instead, they have a conversion rate problem.”
Sabri Suby, Founder of King Kong
How To Improve Conversion Rate On My Website?
Now that you understand that you need to focus on the conversion part, here’s a list of what you can do and should do to improve conversion rate on your website.
1. Read And Analyze Your Analytics
When it comes to analytics, guessing can only take you that far. You need to use analytics tools to help you with taking the right actions. Integrate your website with Google Analytics, Google Search Console and HotJar to understand more on your website visitor’s behavior.
2. Understand The Fall Off
A fall off happens when the visitor exits your page, for whatever reason. You want to know why this happens and exactly where it happens on the page. Heatmap tools such as HotJar can give you exact details which is useful in the next step.
3. Improving The Conversion Rate
By now, you know exactly where website visitors are leaving and you need to take action. I recommend you to use lead generation tools or website builders to create unique elements near these areas of fall off to encourage the visitors to take acton. For example, having a call-to-action element or related posts section would make your website audience stay on further. You don’t need coding skills for this, just either one of these tools—OptinMonster (lead generation software) or Thrive Architect (builder tool)