First things first- Blogging is a serious business! If you are a successful blogger, you can hope to rake in thousands of dollars by publishing branded and sponsored content on your blog.
Bloggers, much like influencers are opinion leaders that consumers follow and look up to when it comes to getting advice.
Everyone that looks to get into this highly adventurous and profitable domain of blogging has that one question- how do I increase Organic Web Traffic for my Blogging Site?
If you are a blogger that wants to rank your blog articles on Google’s first page (for your keywords), you should be interested in what we have to say.
In this resource article, we are going to list down five SEO tips that can help bloggers improve their blog traffic. We take help from leading SEO experts and professionals at Digitrio.
Search Engine Optimization for Bloggers and Blogging Website
You are not a brand that has an endless budget to run PPC and AdWords to drive traffic. A blogger needs steady organic search traffic. Brands engage bloggers and blogs for paid partnerships (reviews, listicles, sponsored content, guest posting, etc.) only when they see the following-
- High organic traffic from a specific region where the brand sells or markets its products
- The number of ranking keywords that the blogging site has on SEO tools like AHREFS
- SEO Metrics like DA, DR, UR, PR, Spam Score, etc. that the blog site enjoys
- Quality of content that is available on the blogger’s website (long format)
- Social media following that the blogger and blogging website enjoys
If you are a blogger looking to run a profitable blog, you need to focus on what brands and SEO agencies are looking for. While you might have ideas and push your own creative intellect into the mix, you might also want to factor in elements that will deliver financial ROIs.
List of 5 SEO Tips for Bloggers to Help Improve Blog Traffic
1. Niche, high-quality link building-
If you want the metrics of your blog to increase, you need to aggressively pursue guest posting and link building. According to experts, every internal article you publish on the blog needs to be supported by at least five link building articles. If any of the articles start ranking, you need to push the same to the top of the SERPs through link building. This helps in SEO metrics.
2. Evergreen and SEO-optimized content-
There are trending keywords and then there are evergreen content pieces. Trending keywords can help you garner traffic, but for brief periods. On the other hand, if you start ranking for evergreen keywords, you will be enjoying organic traffic for a very long time. Make sure to follow the 75%-25% rule between evergreen and trending when creating content for the blog.
3. Informative, helpful, and educative content-
The heart and soul of a successful blog are content. At the end of the day, your content needs to resonate with your audiences/readers. They need to find it useful, informative, and educative in nature. If reading your content helps them make a decision, you are successful. Great content also helps in improving on-page timings (dwell time) and boosts SEO metrics significantly.
4. Technical SEO and On-Page optimizations-
There are millions of blogging sites all competing for the same set of readers and keywords. One of the filters that Google and other search engine use to show tops sites on search rankings is technical optimizations. In other words, how fast are the web pages of your blog loading? Or, do you have an SSL certificate installed to boost security? These are elements to focus on.
5. Follow latest Google updates and analytics-
By simply looking at your site’s Google Analytics and Google Search Console, you will be able to get tons of data on what you are doing well, and which areas you need to focus on. Google rolls out updates quite often and this affects the ranking, metrics, and performance of the blogging sites. Make sure that you are following reputed journals in this regard.
The Final Takeaway
If you want to ensure long-term success for your blog, stay away from any Black Hat or Grey Hat SEO strategies and tactics. While the initial results will take some time, you need to be patient about building a blog that has solid foundations. If you have any more questions on how to build an SEO-optimized blog or want us to connect you with an agency that can help, please reach out to me in the comments section below.