According to Google and numerous surveys, it was found that if your website doesn’t appear on the first page of the SERPs, you’re at a loss. This is because the majority of the people never scroll past the first page, and that’s where Wellington SEO comes to your rescue.
In fact, the higher your website ranks on the SERPs; the higher are the chances of people visiting it. That’s why ensuring your website ranks well on the search engines is more critical in today’s time than before.
Besides driving organic traffic, there are several other benefits of ranking well over Google! But how? The answer to this is SEO! Today, investing in SEO is vital to your business’s success, and below are the top 5 reasons why it’s so.
SEO promises long-lasting results
SEO is a dynamic process that takes time to show results. If you’ve just set up your website, SEO will take roughly six to 12 months to show results. However, this period changes from how you implement the various SEO principles.
However, if done properly, your website can show up in the SERPs in a pretty short time. In both cases, SEO promises long-lasting results to increase your site’s awareness and credibility to attract more organic traffic. All this helps you build your portfolio and invite clients.
SEO means high ROIs
Proper implementation of SEO results in higher ROI. If you’ve invested a healthy amount in your business’s website and its SEO, you can expect a healthy ROI in at least six to 12 months.
Above all the other strategies or techniques most site owners use for returns, Google says a major chunk of revenue is generated through only organic traffic. That’s the traffic your website receives due to better SERPs rankings.
This, in turn, results in more clicks than your usual PPC advertising and adds to your overall business revenue.
SEO improves your organic traffic and overall revenue
If you’re into SEO for some time now, you would know that there are multiple ways your site can get traffic. These include traffic through social media, paid search, and organic traffic.
Although all these mediums have their pros and cons, every search engine ranks organic traffic over all others. Be it Google, Yahoo, Bing, Baidu, Yandex, or DuckDuckGo; organic traffic continues to be a major revenue-driving force.
Thus, you should constantly monitor your website’s search engine optimization to assure it a better ranking on the first page of the SERPs.
There is daily this number of Google searches every second, out of which the majority are just organic traffic. That’s why ignoring SEO for your business is not a good decision.
SEO builds your credibility among your audience and search engines
You might have heard that search engines rank those sites which are credible enough for recommendations to the users. That’s the reason why top-ranked sites attract more traffic than the sites settled below them.
But how can you make your site credible and trustworthy enough for search engines to consider? It’s through SEO. SEO helps your site build trust and credibility with Google and its users.
To achieve this, however, you’d also need to focus on your site’s user experience, i.e., UX. In a nutshell, user experience combined with SEO is what all your business needs to grow.
While incorporating UX with SEO, remember a simple rule that today, user experience is more about your site’s usability than its looks as it was earlier. So, improve the usability of your site and get stunning results.
SEO will help your local business grow online
Do you own a local business? Do you want to grow it without investing a huge amount into the same? If your answer to both these is yes, you can locally optimize your small business’s site to gain local traffic.
One of the easiest ways to achieve this is by creating your Google My Business (GMB) account. It will help your local business appear on the search results for queries ending with “near me.”
The better you optimize your website for local SEO, the more local traffic your site will reach out to. The best part of this is that you don’t need to invest a huge sum of money.
Conclusion
For any business to survive and grow simultaneously in today’s world, it’s necessary to go digital by creating a website. However, merely having a website online isn’t your only task. Ranking your website on the SERPs such that it reaches a wider audience is the key.
To achieve this, you just need to optimize your website for the search engine that’s also called SEO. Besides better rankings over the search results, SEO provides you with many more benefits, as discussed above.