If you want your business to have an online presence, whether it’s to drive sales or bring more customers to your store or restaurant, you’ll need an SEO-friendly website.
SEO, short for search engine optimisation, covers a range of factors on your website that makes it easier for online users to find when using search engines. Plenty of business owners try to optimise their websites themselves by filling them with keywords, but that’s not enough to rank highly on search engine results pages (SERPs).
There’s more to SEO than keywords. You could take an online course and try to learn it yourself, or you could hire an SEO company or expert. Are SEO agencies worth the money? Here are five benefits to consider.
Time savings
SEO can be time-consuming. Keyword research, regular content creation, and data analysis can take up valuable time that could otherwise be spent focusing on revenue-driving parts of your business and your KPIs.
This is where an SEO company steps in. The continuous work and upkeep required to keep a site fully optimised for SEO can be handled in full by an SEO company that will dedicate time to your website and content creation efforts so you can focus on the rest of your business.
Expertise on your side
Even if you’ve taken a course in SEO and have read up about it as much as possible, complicated tasks like indexing or SEO migration may still be beyond your skillset – and messing them up could cost your business.
SEO agencies have years of industry experience and expertise. Not only can they provide the latest advice and tools for optimising your website and marketing your business, but many SEO agencies will also have expertise in your industry too.
Regular reports and analyses
Putting your finger on exactly what’s going wrong (or right) with your website’s SEO plan or your marketing campaign isn’t easy if you don’t have access to regular reports, SEO metrics, and data analyses, or if you don’t know how to interpret these reports.
SEO companies have the latest tools and reports to give you relevant, understandable reports and will help you pinpoint your strengths and weaknesses and provide expert advice for how to act on these reports.
Help with marketing goals
Many SEO agencies don’t just specialise in SEO. They can help you with all of your marketing goals and campaigns. Whether you need content creation, social media posts, or paid ad campaigns, a great SEO agency can cover it all.
SEO companies that offer everything might not be what you need. Often, a specialist SEO expert can be more effective. Think about what your SEO and marketing needs are and look for companies based on that.
Drive revenue
Ultimately, hiring an SEO company can positively impact your sales and revenue. By driving more traffic to your website, identifying key demographics, and creating a website that is easy to navigate and encourages customers to make purchases, the cost of hiring an SEO expert will quickly pay for itself.
The most important thing to know when looking for an SEO company is what you want and expect from them. That way, they can help you optimise your website in an effective and goal-oriented way.