Are you on the hunt for new ways to generate exposure for your startup and hit your growth targets? Do you want to try out low-cost alternatives to traditional advertising? Have you read about sticker marketing but are not quite sure how it could work for your business?
Then you have come to the right place. In this article, we will talk you through the best and easiest ways to use stickers for your marketing. With these tips, you can create a buzz around your newly founded business, while reaching new customers. Sounds good? Then let us get started.
1. Add free stickers to every order
One of the best things about stickers is that they are very cost-effective. The price for popular vinyl stickers drops dramatically when you buy them in bulk. This makes them the perfect add-on to every order or purchase without exceeding your advertising budget.
Through this, you can tap into the secret marketing power of stickers. Despite being rather low cost, they have a very natural appeal. When given under the right circumstances, stickers are not considered to be an advertising tool. Much rather, they are perceived as a gift.
The giving of gifts is a long-established marketing strategy because it ignites positive emotions. These emotions will be associated with your business, increasing the likelihood of a repurchase.
Moreover, gift-giving also evokes a psychological reaction, the so-called rule of reciprocity. The receiver of the gift feels the subconscious need to return the favor. In this particular case, this can take the form of a purchase, a recommendation or even a post on social media.
2. Brand your packaging
Your customers’ journey extends beyond the point of purchase, so your marketing efforts should not stop after a completed sale. Instead, you need to keep the promise of high quality and customer appreciation way beyond that.
A quick Google search shows that the term “unboxing” results in 123,000,000 hits. This proves how important the post-purchase experience is for your customers. For you, this is a great opportunity to turn every single step of the experience into an interaction with your brand.
Use logo stickers, labels and thank you stickers to communicate with your customers post-sale and show them that they have made the right decision.
You can even use different sticker materials to represent your brand values. Are you selling a high-end luxury product? Use a premium holographic label to highlight the quality of your product. Is your business all about sustainability? Then give biodegradable stickers a try. These are great alternatives to traditional sticker and are available as white and transparent stickers right here: https://stickerit.co/us/eco-friendly-clear-stickers/.
3. Generate brand awareness
Your marketing efforts should also focus on potential customers. The best ways to reach these are at events and through social media.
Stickers make the perfect stand-out business cards, ideal to hand out during events. You do not want all the people you have met in person and had conversations with to forget you as soon as they leave the location.
Using stickers as business cards makes sure your startup will stick. Whereas traditional business cards get lost in wallets or end up in the trash, your sticky card can be applied to their laptop, ready to go whenever your services are needed.
You are, of course, not restricted to offline channels. Reach out to influencers within your niche and send them a range of your logo and marketing stickers using the many effect materials on offer.
Not only are you likely to see your stickers on their stories and feeds, you also have the chance to turn these influencers into brand ambassadors. Just imagine your logo as a phone or laptop sticker for everyone to see!
4. Try guerrilla marketing
You have probably come across this term before, but maybe it had little to do with marketing. The term guerrilla traditionally refers to a type of warfare fought by civilian groups against the orthodox military. Their tactics made use of their small size and centered on speed, agility and the elements of surprise.
Marketing can replicate these features by creating unconventional advertising strategies which aim to catch potential customers off guard and generate an interaction with a brand.
This is perfect for startups and small businesses, as such campaigns do not rely on massive budgets. Instead, they need creativity, time and energy.
Guerrilla marketing is very versatile. If you want to give them a try, a Google search will do wonders. However, stickers are the easiest and fastest way to action such a campaign and reap the rewards of guerrilla strategies. Using stickers, you can cover much ground and get your brand message seen by as many people as possible.
And remember: the more original your design and placement, the more likely people are to share your campaign all over social media as well!
We hope that these four tips inspired you to give sticker marketing a try and take your startup to the next level. If you have any questions or more tips you would like to share, we would love to hear from you in the comments below.