Your SEO share of voice is the percentage of times your company, product, or brand shows up within search results. If your share of voice is high enough, you’ll rank on page one and capture the majority of traffic from searches related to your business.
The greater your SEO share of voice, the more positive impressions you make with prospective clients browsing for goods and services similar to yours. If it’s low or nonexistent though, you’ll miss out on attracting new customers who may well be interested in what you have to offer.
How can you raise your SEO share of voice? Here are 4 tips.
Improve The Quality of Your Content
The quality of your content is one of many factors search engines use to gauge how relevant you are to a given query or demographic group. It definitely plays a role in factors used to calculate your SEO share of voice results. For example, if you’re selling women’s shoes and your site doesn’t have any user-generated content (UGC) about it, then that would make you less relevant for terms pertaining specifically to women’s clothing or fashion items.
Most sites have a mix of user-generated and company-created content. For example, if you’re selling women’s shoes online, your site should have product pages with technical specifications, models pictures, and maybe even videos of users wearing it in action. If something exists on the Internet about your business or brand that doesn’t currently exist on your website, integrate it into your site’s content so you don’t lose potential customers to sites that do.
Try to write about a topic an industry expert has written about before. Since Google believes it’s already presented high-quality content about a topic (the authority piece), it won’t be as impacted by duplicate content as much as it would if someone without previous credentials were writing about the same thing.
Build An Optimized Landing Page
If you have locations in various parts of the country or world (or even beyond), there’s no reason why these physical locations should each need their own separate website for SEO purposes. The technical details behind how this works vary depending on which search engine you’re using, but the general idea is that you create a single landing page that has links to all of your physical locations (on the same domain) with their respective addresses.
This helps with SEO because when people search for “local businesses” or variants thereof, they’re more likely to find both multiple results on local searches and location-specific results. For example, if someone in Houston searches for “Italian restaurants,” then one travel service’s website won’t appear over another just because it happens to be located closer to the user. With these sorts of changes in place though, there will be cases where two competing companies have hubs within minutes of each other – and yet only one appears higher up in those rankings. This also allows users searching via smartphone from their local region to easily find your company.
Optimize Your SEO For Mobile Devices
The majority of all online users now access the internet through their smartphones, and that number is growing day by day. What’s more, these people are savvy in being able to navigate a website with tiny screens – so if yours isn’t optimized for mobile browsing, it may very well cost you some lucrative customers who might have purchased goods or services from you had they been able to easily view them using their phones. In other words, keep an eye on how well your website looks on small screens before launching any attempts at increasing your SEO share of voice.
Mobile optimization is different from regular SEO in that Google wants websites on mobile devices to provide an enhanced experience with small screen real estate being a major factor in usability. Make sure your website doesn’t have any issues like media files taking up too much memory, content displaying too wide or tall for the space allotted, or links or buttons being unresponsive due to the small size of finger targets.
Use Social Media As A Tool
Social media is a great tactic that anyone can use to their advantage in order to raise their SEO share of voice. Not only do these sites help spread positive information about your company and products, but they also make it easy for you to engage with interested individuals who are sure to keep coming back for more. That being the case, if you’re not currently using Instagram or Twitter as part of your website’s content promotion strategy, then you should probably start right away – because any decent-sized business used properly will lead to more sales leads than money spent on advertising.
Accordingly, use both pages in tandem and make sure there’s an active moderator relation between them. In this way, you’ll build a content-sharing system that establishes your business as an industry leader. If there are people who appreciate what you do and say, then it should only be a matter of time before they start spreading the word about your company’s reputation online – thus making it easier for you to gain more exposure through search engine optimization practices. Also, make sure your social media pages have links to your main website – another way of increasing SEO share of voice.
To put this all into perspective, if you’re currently using social media websites and aren’t seeing tangible results from them – then it’s probably time for you to reevaluate your approach to the strategy. For some businesses, just creating pages in order to collect likes is enough. However, other companies need to take things a step further.
If you want active engagement over whatever content you post on social media sites, then be sure that your page has information that people are genuinely interested in reading about on their newsfeeds and timelines (if they don’t know about or care about your business already). In short, post new updates frequently. The more often you do so, the more likely you are to garner additional likes and shares – which will then raise your SEO share of voice.
However, it’s important to keep in mind that you’re not the only business owner trying to do this. Everyone else is, too! And since Facebook has now begun showing posts in a user’s newsfeed from friends, family, and other pages they’ve liked or followed in reverse chronological order, it’s even more difficult for content marketing efforts on social media sites to get noticed. So if you want your posts to stand out against the competition, try posting different types of updates.
The digital world has changed the way we live, work and interact with one another. Your customers are likely to be accessing your website from a variety of devices in different locations. This means that you need to optimize for mobile search engine optimization (SEO), use social media, write quality content, as well as create targeted landing pages optimized for specific geographic areas if you want to reach them all on their own turf.